Working Artist Group

Business, Coaching & Management Services for the Working Artist

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.
— Christopher Reeve, Actor, Activist

How Does it Work?

The Business of Acting

  • Work hand in hand with Krista Gano to identify areas of your business that need improvement, learn vision and goal setting strategies, and engage with fellow actors to make both subtle and profound shifts towards reaching your goals.

  • By focusing on branding, marketing, client relations, and how to “book the room”, each actor will develop and practice the skills needed to be successful in and out of the casting room.

  • Class participants will achieve an understanding of the business side of being a working actor, learn valuable information about the casting process from the other side of the table, and leave with a competitive edge in the entertainment industry.

  • This workshop is appropriate for both beginning and seasoned actors who are looking to take their careers to the next level.


  • As a working actor, your headshots are the cornerstone of your marketing materials and represent the core branding of your business.

  • With us, you’ll consult with industry experts to achieve unique and natural looks that accurately reflect what casting directors and agents see when you’re in the audition room.

  • Your unique, branded headshots will immediately begin to inform casting directors how to cast you and which roles you are ideally suited to play.

  • A consulting session to accurately hone in on your ‘looks’ is scheduled with our Team of industry professionals. After which your headshot session is scheduled with everything you need to get your professionally branded headshots.


Ever wonder how to get a professional reel before you are working truly professional jobs?  Work with our team to create a reel and clips that your agents can use to get you in the doors of top regional casting directors.  Each scene will be crafted for YOU and shot beautifully to highlight YOUR brand and YOUR abilities.  This is a 3 month program that works best as the third step of the program.  Your reel will be most successful when it is based on your brand, your goals and sound business principals.

Coming Soon - A reel for Get REEL!