Working Artist Group

Business, Coaching & Management Services for the Working Artist

Conversations with....TriBeCa Part III

Krista GanoComment

Here is the final installment of our post-TriBeCa process session.  It was a profound experience and we're really looking forward to what's next!

Me and Jessica at the festival

Me and Jessica at the festival

KRISTA: What greatest TIP do you have for others who are about to attend a splashy film festival?

JESSICA: As SOON as you get there, find the festival HUB! Or check in place or whatever they call it. Even if you don’t have anything to check in to, go hang out in that space and talk to every single person you run in to. Even the promo guys, actually, ESPECIALLY the promo guys, because they have free tickets to stuff! I also highly recommend talking to the volunteers and security people. I mean, these people have all sorts of top secret festival information. I would also say find the lounge, even if you have to be a “passholder” to access it, find it, infiltrate it, and make new relationships. People that attend film festivals are either filmmakers, or film lovers, and either way, they are the kind of people you want to get to know better! I would say every single person we talked to had some useful information in one way or another. Here’s a pro-tip: Festivals can be expensive, but you don’t actually have to buy a festival pass to enjoy them. Buy a logo’d hat or t-shirt and start talking to anyone else you see with swag. I swear that’s how we learned the most. What about you? Any tips?

My old boss, Dustin Hoffman on the red carpet with Robert DeNiro

My old boss, Dustin Hoffman on the red carpet with Robert DeNiro

KRISTA:  It’s tempting to want to attend the spashy festivals, and we had a great time.  However, they really can be geared towards being a playground for those who are already doing well in the industry, but are trying something new…..or film lovers, those that love to watch and be surprised by independent film and docs.  There are festivals out there that are more geared to supporting and teaching filmmakers.  I’m looking forward to attending more of those (even if they are smaller).  I know we have some on our radar in the next 6 months.  So….figure out what you want to get from your festival experience and then research the festival that you think will best help you get to your desired outcome….and it may not be the TriBeCa, Sundance or SXSW festival…..it might be a smaller festival that gets great rating for taking care of their filmmakers.  A great resource to find out that info is Film Freeway.  Also…really think about how you will engage best at that festival.  I tend to be a rule follower who doesn’t always feel comfortable approaching new people.  So, I want a festival partner that will push those boundaries and start a conversation with anyone…..which is why our partnership is perfect for festivals.  I think we both are coming home pretty inspired about our upcoming projects and adventures.  How are you going to leverage that inspired energy to move something powerfully forward?  What’s first?

JESSICA:  Well, I am super charged inspired! Right off the bat this weekend we are spending a day shooting some scenes for the webseries I wrote last year called Good Neighbors. A couple of the Working Artist Group Artists meet every Thursday to work on writing or acting projects, and we decided to schedule film shoots every month. Even though none of us are trained with cameras, we have figured out enough to turn it on, and we are constantly creating content. Some of it is usable, and some of it is not. However, we learn from ALL of it. I think that has become a little bit of my process, to keep creating work for myself, because every time I do, something great comes out of it. What about you? What’s next on your agenda?

Being tourists before jumping on a plane home.

Being tourists before jumping on a plane home.

KRISTA:  Well…..I got some inspired ideas about some next steps on the path for getting Comfort Food funded.  I also realized that we have been putting a ton of pressure on ourselves to move forward with that film.  The truth is that we might need to slow down and focus on some new learnings and new relationship building before we can speed forward.  So, next up is becoming a student a bit while also thanking those we met at the festival and nurturing some relationships. Hoping to attend some producer’s events in LA this summer, connect with some investors, and then we have some upcoming festival news for our little film Dime Short.  Also, I have been spending some time focusing on getting The Business of Acting into webinar/online class form.  Looking to launch it in the fall.  That’s probably the other thing that is coming towards me on my project conveyor belt.  Then I need to get behind the camera again for my own rejuvenation….that’s the hard part about being in pre-production for everything.  Another 48HFP might be fun….who knows?  Anything else you want to add or ask before we sign off?

JESSICA:   Sounds like we are looking for crew for another 48 hr Film Project! Any takers? Come on, it’s easy!