Working Artist Group

Business, Coaching & Management Services for the Working Artist

What is Your WHY?

Krista GanoComment

I was privileged to spend my early career as an assistant to Dustin Hoffman and his family.  It was my first real job out of college and I was wide-eyed and eager to learn as much as possible.  Dustin is one of the most passionate and honest artists of my lifetime.  It was an incredible honor to work with him for years and to know him, not just as someone who radiated off a screen, but as a mentor.  It also allowed me a view of the industry that few get to see.  As you can imagine, he is a master story-teller.  He would tell me incredible stories of his early days in New York.  Stories that included other struggling Gene Hackman, Robert Duvall and a little known singer and actress named Barbara Streisand.    

His passion, integrity, sense of community and generosity absolutely influenced my view of this business and how I operate within it.  Below, is a segment from when Dustin did Inside The Actor’s Studio.  He answers a question from a young student about his WHY.  WHY does he act?  WHY do what we do?

I was incredibly moved by his answer and want to know…..what is your WHY?

On Monday, registration will open for The Business of Acting class that starts with me in May.  If you want to figure out how to take your WHY to the next level, this is the class for you. 


Title Photo by David Levene